CHAIRMAN & CEO

REGENERATIVE
LUXURY

I am Hector De Castro. Leading the world’s first certification for regenerative hotels & retreats. Driving innovation, sustainability, and excellence in the luxury & hospitality sectors.

Hector De Castro
WHO I AM

Global Leader
in Regenerative Luxury

Héctor De Castro is internationally recognized as a leading figure in the transformation of luxury hospitality toward regenerative models. With over 25 years of managing experience across four continents — having resided in Spain, France, England, Germany, Mexico, and periods in Singapore.

His career includes C-level leadership roles in high-end hotel developments, as well as collaborations with Horwath HTL, FORTUNE 500 corporations, and investment funds. Mr. De Castro began researching regenerative hotels in 2017; in 2022, Regenera Luxury was born from his doctoral research.

Featured in Forbes US, Hotels Magazine, and numerous international publications, he has served as a jury member at leading global awards (ITB Berlin, FITUR Madrid).

Distinctions & Education

  • PhD Researcher
    Regenerative Luxury Hospitality
    Universidad Anáhuac de Cancún
  • Global Executive MBA
    IE Business School
    Top 10 WW – Financial Times
  • Certified Expert
    GSTC (Sustainable Tourism) • PMP
  • BA (Hons) Translation
    Economic & Legal
    University of West London
FLUENT IN:
ENGLISH ESPAÑOL

Capabilities

Strategic Protocols

Strategic Planning

Defining business goals and creating actionable steps to achieve them. Ensuring organizations know where they want to go and how to get there.

Business Consulting

Enhancing operations, boosting efficiency, and achieving objectives with tailored solutions for optimal performance in luxury sectors.

International Trade

Expert guidance on global market entry, import/export regulations, and international business expansion strategies.

Management Consulting

Optimizing structure, leadership, and decision-making to help businesses tackle challenges and achieve exponential growth.

Executive Coaching

Developing leadership skills, enhancing performance, and driving success through personal growth and strategic leadership mentoring.

Hospitality Consulting

Advancing regenerative practices and sustainability. Empowering businesses to excel while protecting the environment.

Experience Timeline

MAR 2021 - PRESENT

Chairman

REGENERA LUXURY

  • Leading Global Standard for Regenerative Luxury Boutique Hotels & Retreats.
  • Launched world's first regenerative certification, present in 14 countries.
  • Advised 50+ luxury hotels on strategy and profitability.
APR 2021 - PRESENT

Professor

Universidad Anáhuac de Cancún

Faculty of Hotel and Tourism. Teaching Regenerative hotels, Quality Management, C-level management & leadership.

JUN 2018 - PRESENT

CEO & Investor

De Castro Group

  • Regenerative hospitality group organized in 3 business lines:
  • Regenerative boutique hotels development.
  • Brokerage & Hotel marketing.
MAR 2016 - DEC 2017

Interim Managing Director

Humiclima - Friusa (ACS Group)

Hotel Projects. FFE and F&B. Led restructuring of Friusa company after acquisition.

FEB 2014 - DEC 2015

F&B Division Manager

Crowe Horwath International

Division manager and consultant at the world’s largest hospitality consulting brand.

MAY 2012 - AUG 2014

Deputy General Manager

Pilsa Hospitality Solutions

Managed 170 employees across 7 international offices. F&B and Preopenings for HILTON, HYATT, MELIA.

2010 - 2012

International Key Accounts

Pilsa Hospitality Solutions

Spain, US & South Asia operations.

2005 - 2009

Int. Development Manager

Arevalo Construcciones Metalicas

FF&E hotel projects. Pre-opening, F&B furniture for SIX SENSES, BANYAN TREE, SHANGRI-LA.

Academic Data

NOV 2023 - 2025

PhD, International Tourism

Universidad Anáhuac de Cancún

Specialization: Regenerative Luxury Hotels

2020 - 2023

PhD, Marketing & Communication

Anáhuac University

Sustainable Hospitality, Neuromarketing

2013 - 2014

Executive MBA Global

IE Business School

Triple-accredited (AACSB, AMBA & EQUIS)

2014

Advanced Project Management

Universidad Camilo José Cela

2014

MSc in Hotel Management

Vertice Business School

Revenue Mgmt, F&B operations

2001 - 2003

Degree in Business Studies

University of Granada

1996 - 2000

BA (Hons) International Affairs

University of West London

Certifications & Licenses

Founding President - REGENERA LUXURY
Sustainable Tourism Expert - GSTC
Financial Markets - Yale University
Diploma Covid19 Tracing - Johns Hopkins
Sworn Translator (English) - Ministry Foreign Affairs

Endorsements

"He is an exceptional leader with unparalleled expertise in international sales and luxury hotel management."

TI
Tamim Iqbal

System Analyst

"Es un líder nato y un emprendedor apasionado... Visionario en la promoción de movimientos asociativos."

JS
José A. Sáez Calvo

Ingeniero Superior

"Hector has excellent verbal communication skills, extremely organized, can work independently."

GS
Gerard Saliot

CEO, Euro Asia

READY TO INNOVATE?

Schedule a direct 1:1 consultation to discuss regenerative luxury strategies or high-level consulting.

BOOK 1:1 MEETING